It is no longer enough to simply list your press releases on an online newsroom. In today's digital world, reporters need audio, video, images, press kits, and other background information to help them complete their stories in a 24x7 news cycle. This report shows exactly what media professionals want to see.
An online newsroom gives you the perfect tool to be able to promote your news content at any time. Journalists are visiting newsrooms now more than ever, with 25% coming at least once per day. This means that your news needs to be updated regularly and integrated with social media, multimedia, and external blogs to ensure an efficient experience.
As you will learn in our report, more than 50% of journalists are visiting your newsroom on a mobile device. This means a responsive, mobile-friendly experience is critical for media professionals.
News stories containing multimedia are more likely to be read and shared across social media. Embedding images and providing links to broadcast quality video make it easier for journalists to do their job.