29 October 2018

It seems as if every company – big or small – has an online newsroom. Most just contain a listing of press releases or a small gallery of images. Typically, to maintain a successful, effective online newsroom, there are several key elements that must be followed. Creating and publishing content on a regular basis is of upmost importance, along with ensuring that the content is relevant, shareable and contains some multimedia elements such as photos or videos.

Florida Keys

florida keysThe Florida Keys online newsroom has become a popular resource for local news and reporters looking for up-to-the-minute information on events, weather and bridge closings. They have segmented the news releases area by key and also offer a dining and tourism section with news and events. They include video, photos and images, and press kits for multimedia content and allow journalists to register with the site to receive updated email alerts. Their "In the News" area highlights recent press mentions, and they also have featured video and photos that are shareable across a variety of social media networks.   


Vail Resorts

Vail screenshotThe Vail Online Newsroom provides their corporate communications team with a centralized portal to manage all 15 mountain resorts, their real estate, hospitality business and international ventures -- from a single spot. They include a robust database of video and imagery and include press kits on their premier products such as Epic Pass. Vail makes it easy for journalists to keep up with current news offering an email alerts registration, links to social media channels and detailed contact information for their PR and media relations representatives. Also, they include story ideas and fact sheets giving reporters basic information and ideas for coverage.


MGM Resorts

MGMMGM Resorts manages all 15 of their branded resorts with one online newsroom. They include numerous and compelling videos and photos; including b-roll and high resolution photos. This media can be instantly used for televised news stories or printed magazine articles. They feature stories of concerts and events and include a Media Login where registered and approved members of the media can access embargoed content and stories. First access to exclusive stories- yes, please!


Kirstin Liebhardt

Written by Kirstin Liebhardt

Marketing and Sales.

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