See what others in your

industry are doing.


  • Statistics on how PR practitioners use online newsrooms
  • Highlights of the ways PR and marketing pros use newswires
  • Key findings on targeted email distribution



What Journalists Want

It is no longer enough to just list your press releases on an online newsroom. In today's digital world, reporters need audio, video, images, press kits, and other background information to help them complete their stories in a 24x7 news cycle. This report shows exactly what media professionals want to see.

The 24x7 News Cycle

An online newsroom gives you the perfect tool to be able to promote your news content at any time. Journalists are visiting newsrooms now more than ever, with 25% coming at least once per day. This means that your news needs to be updated regularly and integrated with social media, multimedia, and external blogs to ensure an efficient experience.


Mobile Friendly

As you will learn in our report, more than 50% of journalists are visiting your newsroom on a mobile device. This means a responsive, mobile-friendly experience is critical for media professionals.



News stories that contain multimedia are much more likely to be read and shared across social media. Embedding images and providing links to broadcast quality video make it easier for journalists to do their job..

Want to see how an online newsroom works?

Interested in learning more about online newsrooms and what journalists want to see? We are happy to provide a quick, no-cost demonstration highlighting features discussed in this report.

Request a Free Demo